Title: E-Marketing on the Internet

Abstract

E-Marketing tutorial covers the most important online advertising techniques together with detailed analysis of each one and offers step-by-step instructions based on the researches in the world's leading companies and organizations. This tutorial is divided into three parts which explain all the aspects of using both the basic and advanced online advertising options.

The first part of this tutorial presents the definition of e‑Marketing and explains the reasons why companies should have a Web presence. This part also offers detailed instructions for creating and promoting effective Web sites, and for making killer banner ads, and it covers all the aspects of using one of the most popular e‑Marketing options, e‑mail marketing.

The second part of this tutorial explains advanced online advertising techniques: META tags and doorway pages for positioning Web sites on top of the search engine results, Web site extras (additional possibilities for attracting potential customers), site tracking for gathering information about Web site users and their computer settings, and usability testing. This part of the tutorial also offers some e‑newsletter writing tips, explains in details psychological issues in e‑Marketing and covers a bit forgotten technique, newsgroup advertising.

The third and the last part of this tutorial explains why banners are effective online advertising option although they are being constantly criticized, tells you how to find out the source of the spam messages that bother you and presents the common mistakes which can ruin your online advertising campaign. This part also covers some statistical data which show that e-Marketing is a serious business which can bring a great deal of money if the campaign is properly conducted. The last section in this part is an example of one e‑Marketing plan.